What:

Crucial Catch Ribbon Ceremony just before the 1 p.m. kickoff of the Atlanta Falcons game against the New Orleans Saints

When:

Sunday, September 29, 2024

Time:

8:00 a.m. check-in (Location outside Mercedes- Benz stadium to come)

Where:

Mercedes-Benz Stadium
1 AMB Drive, NW
Atlanta, GA 30313

Tickets:

Tickets for this event are free.
You may bring 1 guest (for a total of two tickets). We are sorry that additional requests cannot be accommodated.

Tickets are electronic (your phone is your ticket). In order to accept the tickets, you will need to:

• Access your Ticketmaster account through the Ticketmaster app on your phone. If you don’t have the app on your phone, it’s free to download and create an account. 

• Register to participate in this event with the email address you use for your Ticketmaster account.

• Watch for an email from Ticketmaster the week before the event. It will include a link to “Accept” the ticket. Your ticket will then appear in your Ticketmaster account. You will need this ticket to enter the stadium on game day.

Attire:

We want you to be comfortable. Feel free to wear what you would to a football game. No team gear other than Falcons can be worn. Comfortable, closed-toed shoes are best. No heels (they will tear the field).

At check-in, you will be given a Crucial Catch t-shirt to wear for the ribbon ceremony. You can either change it in the restrooms or pull it over the clothes you are wearing.

Parking:

We will send you a parking pass. There will be a short walk from the parking lot to the stadium. Details will be provided soon.
 

Restrictions:

All participants must:

• Be at least 16 years old in order to safely participate in the experience
• Wear soft sole shoes (no high heels – they sink into the field)
• Follow the NFL Clear Bag policy found here. **If you don’t have a clear bag, we’ll provide you with one during check-in
• Dress for comfort. When you arrive, we will give you a Crucial Catch T-Shirt to wear. You can change into it inside the stadium, or wear it over your shirt. NOTE: Do not wear opposing team gear.

Event Contact:

Upon registration, watch for more details from
Maureen McCarthy
maureen@mccarthymktadv.com
678-438-3734

8 a.m.

Arrive at the check-in tent outside Gate 1 of Mercedes-Benz Stadium. You and your guest will receive a Crucial Catch t-shirt and be escorted into the stadium for on-field rehearsals and group photos. A fun activity outside of the stadium will follow.

11:15 a.m.

Stadium gates open. 

Prior to the 1 p.m. Kickoff

You and your guest will walk onto the field holding a giant pink ribbon for the ribbon ceremony, which will be seen live on the Mercedes-Benz video board in front of thousands of fans. Sorry, those watching the game at home won’t see the pre-game event.

You will then be escorted back to your seats to watch and enjoy the game – at this point, you’re “off duty.”